St. Louis, MO (Oct. 12, 2011) - Strategic Sales Systems (SSS), based in St. Louis, Missouri, is a leading integrator of Customer Relationship Software (CRM) and certified business partner of Sage SalesLogix CRM. SSS recently announced the results of another successful implementation of Sage SalesLogix customizations for TALX. TALX is a provider of Equifax Workforce Solutions for human resource, tax and payroll-related services.
For more than 10 years, TALX has depended on Sage SalesLogix, ably supported by Strategic Sales Systems, as a primary corporate communication tool. As the data from the various CRM applications and legacy systems is imported into Sage SalesLogix it is standardized so that it adds value immediately. "Strategic Sales Systems is a valued partner for innovative solutions ensuring the database remains relevant to our changing business model," says Candy Fink, database administrator for TALX.
Over the past decade TALX has experienced tremendous growth. As the company has grown so has the need to quickly distribute key messaging to clients and prospects. As an example, TALX needs to rapidly notify clients of any regulatory changes that could impact their organizations. Using the Query Builder function in Sage SalesLogix, the company is able to assemble lists of contacts to receive specific, targeted messages. More than 600 reports are generated weekly from Sage SalesLogix data, affirming the key role the solution plays in the organization.
Over the years, the company's internal development team, has adapted Sage SalesLogix to meet a myriad of new requests and requirements. "We are able to leverage our investment in Sage SalesLogix to solve new business challenges," says Fink.
Contract forms, previously completed manually, are now part of Sage SalesLogix. "We use the mail merge feature to attach the contract documents and then disseminate them to the various stakeholders," says Fink. "We are saving time and increasing accuracy. In fact, the reject rate from Contract Administration has dropped from 28 percent to just 6 percent." As a result, contracts are approved more quickly, positively affecting the company's cash flow.
Marketing campaigns are designed and launched with Sage SalesLogix and the results closely monitored. "The results provide us with valuable feedback for understanding the needs and interests of our audience," says Fink. "We use this information to help us improve the results of future campaigns."
Strategic Sales Systems also introduced TALX to Swiftpage, the marketing automation tool that integrates with Sage SalesLogix. By using these metrics, the company has increased the open rate of marketing email messages and lowered the bounce/unsent rate from an average of 18 percent to less than 2 percent, reducing costs and allowing the marketing department to more effectively focus on the most promising targets.
TALX has a powerful partnership with Sage SalesLogix and Strategic Sales Systems, one that enhances the business and promotes its continued success.