TALX Benefits from Comprehensive Communication Tool
Strategic Sales Systems Adapts Sage SalesLogix to Meet Complex Business Needs
Over 9,000 clients, including small private employers, public sector organizations, Fortune 500 companies, and nonprofit organizations nationwide all turn to TALX, provider of Equifax Workforce Solutions for human resource, tax and payroll-related services. TALX understands the importance of efficient corporate communication and the benefits technology can bring. For more than 10 years, TALX has depended on Sage SalesLogix, ably supported by Strategic Sales Systems, as a primary corporate communication tool.
Facilitating a Changing Business Model
Over the past decade TALX has experienced tremendous growth, with the resulting need to assimilate employees, client data, and cultures. Sage SalesLogix has proven to be a capable tool in facilitating this growth.
Strategic Sales Systems provides valuable guidance in overcoming the inherent challenges related to the rapid growth and disparate databases. As the data from the various CRM applications and legacy systems is imported into Sage SalesLogix it is standardized so that it adds value immediately. "Strategic Sales Systems is a valued partner for innovative solutions ensuring the database remains relevant to our changing business model," says Candy Fink, database administrator for TALX.
The benefits of the efficient data access are being realized across the organization, from sales to operations and client support. "Sage SalesLogix provides our users with visibility into real-time data from one single source," says Fink. "Our 700 users across multiple teams and locations can quickly view the consolidated data and begin working together to achieve common objectives."
Rapid Dissemination of Data
As the company has grown, so has the need to quickly distribute key messaging to clients and prospects. As an example, TALX needs to rapidly notify clients of any regulatory changes that could impact their organizations. Using the Query Builder function in Sage SalesLogix, the company is able to assemble lists of contacts to receive specific, targeted messages.
More than 600 reports are generated weekly from Sage SalesLogix data, affirming the key role the solution plays in the organization.
Leverage the Investment
Like all smart businesses, TALX continually looks for ways to leverage its existing resources for additional gains. Over the years, the company's internal development team, aided by Strategic Sales Systems, has adapted Sage SalesLogix to meet a myriad of new requests and requirements. "Strategic Sales Systems plays an integral role in achieving the highly specialized functionality needed by the organization," says Fink. "We are able to leverage our investment in Sage SalesLogix to solve new business challenges."
TALX was able to replace an application used for tracking client issues and incorporate that process into the Sage SalesLogix Ticket module, leading to sizable cost savings in licensing and maintenance fees. "We have further increased our customer service levels thanks to our ability to enter, track, and follow-up on outstanding support issues," says Fink.
Contract forms, previously completed manually, are part of Sage SalesLogix. This eliminates paper and streamlines the contract distribution process. "We use the mail merge feature to attach the contract documents and then disseminate them to the various stakeholders," says Fink. "We are saving time and increasing accuracy. In fact the reject rate from Contract Administration has dropped from 28 percent to just 6 percent." As a result, contracts are approved more quickly, positively affecting the company's cash flow.
Boost Sales and Marketing Efforts
The company's sales and marketing efforts are supported and enhanced through the use of Sage SalesLogix. "We utilize the Leads function in the software to track all of our leads, keeping them separate from our contacts and accounts," explains Fink. "Trade show leads are easily imported and can be distributed to our teams for follow up based on criteria we define."
Marketing campaigns are designed and launched with Sage SalesLogix and the results closely monitored. "The results provide us with valuable feedback for understanding the needs and interests of our audience," says Fink. "We use this information to help us improve the results of future campaigns."
Strategic Sales Systems introduced TALX to Swiftpage, a marketing automation tool that integrates tightly with Sage SalesLogix. Swiftpage captures the send, open, click, and bounce rates of each email message and brings these statistics into Sage SalesLogix. By using these metrics, the company has increased the open rate of marketing email messages and lowered the bounce/unsent rate from an average of 18 percent to less than 2 percent, reducing costs and allowing the marketing department to more effectively focus on the most promising targets.
TALX has a powerful partnership with Sage SalesLogix and Strategic Sales Systems, one that enhances its business operations and promotes its continued success.
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