U.S. Trucking Giant Continues 80-Year Legacy of Innovation by Adopting PlanPlus™ Online by FranklinCovey
Overview
C.R. England, Inc. headquartered in Salt Lake City, is one of the largest refrigerated trucking and transportation companies in the United States. C.R. England has been in business for more than 80 years and has expanded in size more than ten-fold over the past two decades.
Jill Broadbent, manager of training and development for England Logistics, a wholly owned subsidiary of C.R. England, attributes company growth to a shared innovative mentality.
England Logistics handles relationships with more than 24,000 other trucking businesses to make sure all overflow freight gets shipped. They deliver transportation services from nationwide locations with staffing, support, equipment and technologies, enabling their clients to better manage their costs and focus on their core business. England Logistics is ranked 18th out of 16,000 brokerages.
Challenge
In order to successfully manage existing customer relationships and bring in new ones, Broadbent knew she would need not just any CRM (Customer Relationship Management) application for her company. She needed a technology platform that included CRM with business process related services to allow her to more effectively track existing accounts and make the management of key transactions and processes like reporting, sales automation, and billing more efficient.
Solution
While looking into her options, Broadbent discovered PlanPlus™ Online by FranklinCovey, which was delivered jointly with COMPLETExRM, an Enterprise 2.0 CRM provider for small and medium businesses.
"We chose to go with PlanPlus™ Online because it is totally customizable, and for the fact that it is Web-based and therefore accessible from anywhere," said Broadbent. "It is also easy to use, and has a lower cost per user than everything else we looked at."
Broadbent helped integrate PlanPlus™ Online into the company's daily business. PlanPlus™ Online is built on COMPLETExRM'S RM™ Foundation, which is Java-based, service-oriented application delivered through the Software-as-a-Service (Saas) platform. PlanPlus™ Online easily integrates customizable CRM solutions such as contact management and sales force automation with the FranklinCovey planning method of task management, daily and weekly planning, among others for individuals and organizations to utilize virtually anytime and anywhere via the Internet.
Results
Since implementing PlanPlus™ Online in November 2006, England Logistics has more than doubled in size and Broadbent has been able to adapt PlanPlus™ Online to fit her company's growing needs with little effort. She is now able to manage current accounts, acquire future accounts, assign leads to fellow brokers, and follow up on sales calls with ease; and at a fraction of the cost than other CRM providers offer.
"I have been very happy with COMPLETExRM's customer support. Whenever I have an issue arise they are quick to respond," said Broadbent. "Their staff has been really easy to work with. As England Logistics moves forward, PlanPlus™ Online will be there as we grow to fulfill our changing business needs."