Paribus is a system that identifies and accurately consolidates duplicate records within your database.
Duplicated information increases cost and degrades your market’s perception of your business. Your staff wastes valuable time retrieving records and systems have no effective means of exchanging key data. In addition to the hard costs associated with duplicate data, your business suffers from a degraded perception of your professionalism. Whether it’s cold-calling existing clients, sending 2, 3, or 4 copies of the same mailing to customers, or having confusion when customers reach your call center, bad data makes you look bad.
The intelligent matching of Paribus delivers clean data that provides increased efficiency and effectiveness.
- De-duplication: Identify duplicate data within a single system to ensure a clean and consolidated view of information.
- Consolidation: Use Paribus to identify existing customers/prospects in purchased lists prior to importing or combining information from multiple sources (e.g., departments, divisions, etc.) into a single system.
- Systems Integration: Identify relationships between records from multiple systems for the purpose of systems integration.
Paribus provides benefits to businesses irrespective of market, size, or operation. Simply put, Paribus increases sales and marketing effectiveness and productivity through clean, focused data. With it, you can connect to virtually any data source, identify the data elements you wish to compare and determine what level of “fuzziness” you’d like to allow. Paribus does all the hard work for you.
Once the matches are identified, you can review the results and then export the record Ids to use whatever tool(s) you have at your disposal to de-activate, migrate, merge and/or delete the duplicates from your system.
Key Features
- Works on a wide variety of data sources.
- Enables direct data access – no need to export your data.
- Uses an independent control database for results analysis so you can review matches from your live data without changing it.
- Provides fully definable matching rules.
- Matches on multiple elements of data with individual settings.
- Easy control of fuzzy matching enables granular field level matching.
- Gives business users the ability to manage the matching process without requiring programming skills.
- Easy to use interface.
- Provides easy review and management of match results.
- Exports match information for use with other external applications for data import and de-duplication – or use custom plug-ins for in-place data merging.
- Schedules heavy processing loads to be done when most convenient.